Winning in emerging markets:
Material type:
TextPublication details: Boston: Harvard Business Press, 2010.Description: xii, 246pISBN: - 9781422166956
- 658.4 KHA
Book
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
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IIM Kashipur | 658.4 KHA (Browse shelf(Opens below)) | Available | 11644 |
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Includes index.
Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.
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