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Winning in emerging markets:

By: Contributor(s): Material type: TextTextPublication details: Boston: Harvard Business Press, 2010.Description: xii, 246pISBN:
  • 9781422166956
Subject(s): DDC classification:
  • 658.4 KHA
Summary: Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.
Item type: Book
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Includes index.

Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.

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